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Giving Tuesday
















Basic Scenarios we can make possible with Goodpin

A person with the app walks into a restaurant, and they get a push notification on the Goodpin app that a corporate sponsor would like to give them $5 to give to a charity, no strings attached other than publish to your FB/Twitter. And then if the person matches that donation by the sponsor, the restaurant can push the person an offer of their choosing (e.g. free pint, free coffee, 10% off their next bill...) – again, all publishing to social.

We can easily do simple matching campaigns as well, offered in specific locations (like a coffee shop or restaurant) or city / province wide.

These campaigns can be tagged to specific locations within the application, using location and a relevancy algorithm to present to potential donors.

All donations through Goodpin will be summed up in real time, and presented to users though the GivingTuesday campaign on, helping drive momentum across the province. 

The Opportunity

Offer your current clients the chance to be part of #GivingTuesdayYYC, #Giving TuesdayYEG or #CentralABGives in a unique and innovative way.

  • Offer your current charities and see if they have current sponsors that want to give $1,000 - $5,000 away to them via Goodpin in your city, or even at particular retail outlets
  • Offer your current Sponsors the chance to give their funds to their charity of choice either as a straight gift (in exchange for a social post) or as matching a donor’s funds
  • Increased donations
  • Increased advocacy
  • Channel for ongoing authentic outreach to donors

Benefits to Charities:

  • Increased donations 
  • Increased advocacy
  • Channel for ongoing authentic outreach to donors

Benefits to Sponsors:

  • Increased brand awareness and association with Social Good
  • Positive PR
  • Aggregate impact due to their funding

What To Do Next

  • Find sponsors who want to initiate GivingTuesday campaigns (possibly also with retailers)
  • Find Charities that have matching sponsors that want to initiate GivingTuesday campaigns (possibly also with retailers)
  • Contact the Goodpin team to get your campaigns setup!

Sample Email text for AFP Members to send to Sponsors

The global philanthropy movement #GivingTuesday is right around the corner on December 1. It’s the Tuesday that follows the other global movements of Black Friday and Cyber Monday.  We’ve been working on ways to really amp up our community’s participation in this global movement. We’ve joined forces with Goodpin to offer a truly innovative and engaging possibility to donors, charities, and sponsors.  We’re calling our campaign “Alberta: Good Happens Here.” In particular for sponsors, you can leverage your investment in the community to get more dollars towards your cause through matching, more awareness of your cause and your organization’s efforts through the social posting, and more organizational and employee pride in the specific impact you are making happen!

Goodpin is an app and website that brings together people, charities, and brands / sponsors to make the world just plain better.


Tagline: “Alberta: Good Happens Here.”

Hashtags:  #GivingTuesdayAB/#GivingTuesdayYYC/#GivingTuesdayYEG/#CentralABGives


Here’s what’s happening when:

  • November 27th: Alberta #GivingTuesday Website live
  • November 29th: Alberta #GivingTuesday Campaigns
  • December 1st: Giving Starts!


A list of charities available for donation is available is at the end of this document. Please let us know if the charity you have a campaign planned for is not represented so we can ensure it is added to the app.

Also, Goodpin is hosting a #GivingTuesday event in Calgary at National on 17th on Dec 1st, 5-7pm using the app. Please invite your crew, we'd love you to come along!

Charity List

For any questions with regards to updating the Charity list please contact Darren at

Calgary and Area

Boys and Girls Clubs

Big Brothers Big Sisters

Fresh Start Recovery Centre

Inn from the Cold

Calgary Drop In and Rehab Centre

Brenda Strafford Society for the prevention of Domestic Violence



Discovery House

Calgary Women’s Emergency Shelter



Alpha House


KidSport - Calgary

United Way of Calgary & Area

The Calgary Foundation

Aspen Family and Community Network Society

Alberta Animal Rescue Crew

Meals on Wheels

Kerry Centre

Silver for Seniors


Calgary Seniors Resource Centre

Jewish Family Services

The Alberta Wilderness Association

Samaritans Purse Canada

Cerebral Palsy Association of Alberta

Alberta Children’s Hospital Foundation


Missing Children Society of Canada

Kids Up Front Foundation

The Children’s Link Society

The Doorway

Providence Children’s Centre

Junior Achievement of Southern Alberta

Youth Central Society

Ronald McDonald House Southern Alberta

The ProArts Society

Calgary Folk Festival

Alberta Theatre Projects

Alberta Ballet

Parkinson Society of Southern Alberta


Feline Rescue Foundation of Alberta

Canadian Parks and Wilderness Society 

Decidedly Jazz Danceworks

Brown Bagging for Calgary’s Kids

Alberta Science Literacy Association

Arusha Centre

Accessible Housing Society

Horizon Housing

Society for Treatment of Autism

Janus Academy

Children’s Cottage

Calgary Sexual Health Centre

Calgary John Howard Society

The Alex

Kids Cancer Care Society

Servants Anonymous Society

The Mustard Seed

Habitat for Humanity

Distress Centre

Agape Hospice

Hospice Calgary

Calgary Rotary Challenger Park

Youth Singers of Calgary


Calgary Girls School

Third Academy

Accessible Housing Society of Calgary

Autism Aspergers Friendship Society

Calgary Bridge Foundation for Youth

Calgary Seniors Resource Society

Neighbour Link

Community Kitchen Program of Calgary

Duke of Edinburgh's Award – AB/NT/NU

Federation Of Calgary Communities (FCC)

Goodwill Industries

Impact Society

Social Venture Partners

Renfrew Educational Services

Urban Society for Aboriginal Youth



Edmonton & Area


Alberta Cancer Foundation

Wildlife Rehabilitation Society of Edmonton

Voice for Animals Society

Dreams Take Flight

Santas Anonymous

Royal Alexandra Hospital Foundation

Sierra Club of Canada Prairie Chapter

United Way of the Alberta Capital Region

Seniors Association of Greater Edmonton

Make-a-Wish Foundation of Northern Alberta

Kids With Cancer Society

Inner City Agencies Foundation


Prostitution Awareness and Action Foundation of Edmonton

Gateway Association for Community Living

The Kids Kottage Foundation

Alberta Council of Women’s Shelters

Little Warriors and Be Brave Ranch

Saffron Centre

Wings of Providence 

Edmonton Dream Centre

Oxford House

Edmonton Humane Society

Second Chance Animal Rescue Society

Arts Gallery of Alberta

Edmonton Opera

Fringe Theatre Adventures

iHuman Youth Society

Edmonton Inner City Children’s Program

Kids on Track

Kids Up Front Foundation

Ronald McDonald House

Youth Emergency Services

Adopt A Teen

Edmonton Regional Search & Rescue Association

Habitat for Humanity Edmonton

Norwood Child & Family Resource Centre

Operation Fruit Rescue Edmonton

Senior Assisted Transportation Society

Support Network

Boyle McCauley Health Centre

CTV Good Neighbour Fund

Hope Mission

Mustard Seed

Operation Friendship Seniors Society

Angels Anonymous

Pilgrim’s Hospice

Edmonton Emergency Relief Services Society 

Easter Seals



DEMONSTRATE YOUR COMMITMENT TO SOCIAL CHANGE is a new way to give the gift of charity. Our pre-loaded charity card enables recipients to easily donate the funds to over 90,000 registered Canadian charities via our online portal.

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Working with Small Businesses, Family Enterprises and Family Foundations is our passion. We want to help tell your philanthropic story!

Bulk orders for companies and family foundations will be provided with a custom landing page where your recipients will be able to redeem their cards and see all the other charities that your generosity has supported. It will also be a way for you to share your company or family's charitable story to the broader community.

For cards that are not redeemed within a year, the funds will be directed to a charity of your choice or will be directed to an area of greatest need as determined by the Place2Give Foundation Grants Committee.

Interested in buying four or more cards? Please complete the form or call us at 1.866.936.(GIVE)4483.