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AFP Code of Ethics vs. Imagine Canada Code Letter from HQ

Dear AFP members in Canada:

You recently may have received an email from Imagine Canada regarding its new ethics code. AFP and Imagine Canada had been communicating about the opportunity to co-market our respective codes and demonstrate that the two codes are, in fact,  complementary. However, the recent Imagine Canada email did not reference the AFP Code of Ethical Principles and Standards, which, we realize, has caused some confusion among you and other AFP colleagues.
 
AFP supports every effort to promote greater awareness of ethical fundraising and is delighted to see the principles of the AFP Code of  Ethics used as a basis for Imagine Canada's revision of its Ethical Fundraising and Financial Accountability Code for non-profit organizations.
 
There is a key difference between the two codes that is worth noting. The AFP code applies to individual members; the Imagine Canada code applies to organizations. The AFP code is mandatory (our members must sign on to the AFP code annually) and enforced while the Imagine Canada code is purely voluntary.
 
You can sign on to the AFP code as an individual and then have your organization voluntarily sign on to the Imagine Canada code. Both codes are complementary and taken together can be a powerful message to donors, volunteers and organizational stakeholders of your organization's commitment to the best ethical practices in management and fundraising.
 
We encourage you to review the Imagine Canada code to determine whether it is appropriate for your organization to sign on to it.
 
As the oldest enforced code of ethics in the fundraising profession, the AFP Code of Ethical Principles and Standards has been used by fundraising professionals for nearly 50 years. More than 29,500 professionals worldwide abide by the code directly, while countless other charities and fundraising associations have used the code as the foundation for their own standards.
 
AFP has more than 3,000 members in Canada, all of whom are required to sign the AFP Code of Ethics annually. AFP's members are individually accountable to the AFP code and enforcement procedures; they will continue to be required to make that commitment, year by year.
 
In addition, many of AFP members' organizations already endorse or have adopted the AFP Code of Ethics and A Donor Bill of Rights as a way of demonstrating their support for sound ethical fundraising principles to their donors and public. 

Donor Bill of Rights